The Hertz Corporation is an American car rental company and one of the largest worldwide vehicle rental companies by sales, locations, and fleet size. It also owns Firefly Car Rental, and the former Dollar Thrifty Automotive Group, which is now separated into the Thrifty Car Rental and Dollar Rent A Car brands.
Adam & Eve/DDB London has won a pan-European project for the car rental company Hertz. Between other projects The Collections is a project based on research results provided by Deloitte.
As part of the transformation our team was assigned to build the landing page introducing The Collections.
The Collections is made of Five tailor-made rental ranges, practical five and seven-seater family cars, fuel-efficient run-arounds; affordable small convertibles and coupes, prestige high-end models, and some of the finest cars on the road.
Together with a UX designer we would be fully responsible for the design. My role was to create a design system that would visually stay in line with the brand, including components, assets, colour pallets as well as building the visuals for desktop, tablet and mobile.
Project
The Collections – Web Page Design
Client
Hertz International
What We Did
UI Visual Design
