Hertz Corporation is an American car rental company and one of the largest worldwide vehicle rental companies by sales, locations, and fleet size. It also owns Firefly Car Rental, and the former Dollar Thrifty Automotive Group, which is now separated into the Thrifty Car Rental and Dollar Rent A Car brands.
After we finalised the project for The Collections, we received another requested to build a separate mini website for their more luxurious car collection called The Dream Collection. Visually the goal was to create a clean design yet using fine and subtle visual elements and the creation of a luxurious website that emphasises a special atmosphere.
This would be a template for all the other European countries that are part of Hertz International, created in a way that it’s flexible enough to be used in other markets around Europe such as France, Italy or Germany. The design it’s responsive for an easy access to all devices if tablets or smart phones. Similar to previous instances we would create a set of assets and components which then we would sent to the developers.
Project
The Dream Collection – Web Site
Client
IMG – Solheim Cup
What We Did
UI Visual Design
