World Cup Hub

Overview

The B2B World Cup Content Hub was the biggest single project across B2B Sport — a tournament hub that operators could run under their own brand. Built on one template, each hub carried localised editorial content, live odds, add-to-betslip and bespoke tipping, and had to hold up under real tournament traffic: one hub peaked at around 22,000 visitors and 1,500 bet builders added on the day of the England semi-final.

I worked on the hub across Entain’s brands — including bwin, alongside Sportingbet, BetMGM, Ladbrokes and Neds — designing the match-preview, groups, verdict and predicted-line-up views and applying each operator’s approved brand style guides. In all, ten branded hubs went live for seven major operators across territories from the UK and Spain to Nigeria, Australia, Brazil and eleven US states.